Understand Your AI Visibility Score
See how your website is positioned to be discovered by AI systems like ChatGPT and Google’s AI results — and what to do next.
Understanding Your AI Visibility Score
Based on analysis of real websites across multiple industries
What your score tells you
Your AI Visibility Score™ reflects how easily your website can be discovered, understood, and referenced by AI systems.
A higher score means your content is more likely to be surfaced in AI-generated answers. A lower score means opportunities are being missed.
Most organisations currently sit somewhere in the middle — visible in some contexts, but not consistently.
How to interpret your score
70+ — Leading visibility
Your site is highly likely to be referenced by AI systems and is operating at a leading level.
60–70 — Strong visibility
You are ahead of many competitors and are being surfaced regularly.
50–60 — Competitive visibility
You are broadly in line with many organisations and visible in relevant contexts.
35–50 — Developing visibility
Your site is building visibility but currently sits below the level seen across many organisations.
20–35 — Emerging visibility
Early signals are present, but not yet strong or consistent.
0–20 — Limited visibility
Your site is unlikely to be surfaced by AI systems in its current state.
What influences AI visibility?
AI systems don’t just look at keywords — they evaluate signals of authority, structure, and consistency across your website.
Your score is based on a combination of factors, including:
- Content clarity and structure
- Topical authority and depth
- Use of schema and structured data
- Freshness and consistency of updates
- Overall discoverability and technical setup
What separates high and low scores?
High-scoring sites tend to:
- Publish consistent, well-structured content
- Demonstrate clear expertise in a defined area
- Provide signals that AI systems can easily interpret
Lower-scoring sites often:
- Have limited or inconsistent content
- Lack clear topical authority
- Provide fewer structured signals for AI systems to rely on
Why AI visibility matters
More people are now using AI tools to find answers, recommendations, and services.
This means your website is no longer just competing in search rankings — it’s competing to be included in AI-generated responses.
Businesses that improve their AI visibility early are already gaining an advantage.
Want to improve your AI visibility?
More people are now using AI tools to find answers, recommendations, and services.
This means your website is no longer just competing in search rankings — it’s competing to be included in AI-generated responses.
Businesses that improve their AI visibility early are already gaining an advantage.